Goal

Strengthen relationship with the community of liver and kidney transplant patients using the Astellas Pharma anti-rejection drug ProGraf.

Solution

Astellas used NikaTec event technology to gather information from this key market at health- and lifestylefocused events the company sponsored as part of high-profile medical conferences. Brand ambassadors used tablet and ultra-mobile PCs, as well as tabletop kiosks, to collect answers to specific questions from existing and prospective patients.

Result

At the National Kidney Foundation U.S. Transplant Games 2006, Astellas hosted over 1000 transplant recipients and athletes. Data captured at this and other events helps Astellas develop more profitable customer relationships. Follow-up campaigns provide patients, their families and caregivers with the latest news about healthy transplant lifestyles and important changes to Astellas products.