Measure the perception of Barack Obama’s candidacy at 2008 presidential campaign events in the state of Kentucky – while instantly adding critical volunteers to the growing database.
Solution
The Democratic National Committee (DNC) used NikaTec event technology and Samsung Q1 Ultra Mobile PCs to create a solution to capture and act on voter perception data on the hot issues.
Result
Not only did the DNC identify key insights into the issues that matter to Kentucky voters – they mobilized grassroots support for future campaign events to help increase the chances of winning the state.
